Luca Tarabini, smiling, in front of a city skyline at night
ABOUT

I'm a product design leader with 15 years of experience designing consumer and B2B products at Native Design, Sony and Orange. I build design teams, coach designers to grow, and still design hands-on, more and more in working code.

Today I focus on AI products people can trust: interfaces that show how confident they are, explain their suggestions, and let people accept, edit or reject them. At MDPI I shipped Category Connect, an AI tool that matches a research article to the right journal.

At MDPI I built the UX practice from scratch and grew it from two to nine designers, with a research practice and a design system to match. At Orange I led design across 10 European markets, from AppCentre, with 65M downloads, to the launch of Orange Money.

My approach is the same at any scale: evidence before opinion, systems over one-offs, and prototypes that teams can react to before anything is built.

SKILLSET
AI product designRecommendations, confidence surfacing and human-in-the-loop controls, with defined behaviour for when the AI is wrong.
Design leadershipHiring, 1:1s, critique and performance reviews. Design vision and principles, and representing design to product, engineering and the C-suite.
Design in codePrototypes in Figma and working code with Claude Code, Cursor, v0 and Lovable. AI-assisted prototyping cut iteration cycles before handoff by about half at MDPI.
Research practiceModerated and unmoderated interviews and usability tests, surveys, journey mapping, Jobs to be Done, and a shared repository with bias checks.
Design systemsTokens, components and documentation in Figma and Storybook, multi-brand theming and WCAG 2.2 AA. Two systems built from scratch, one serving 440+ journal sites.
Product and dataHypothesis-led A/B tests, funnel and conversion analysis, and KPI definition, with Mixpanel, FullStory, Hotjar and Looker Studio.
EDUCATIONMA, Industrial Design: Communication and New MediaPolitecnico di Milano, Italy · EINA, Barcelona, Spain
CERTIFICATIONBehavioural DesignSUE Behavioural Design Academy, Amsterdam, 2019
LANGUAGESItalian (native), English, Spanish, French
TOOLSFigma, Claude Code, Cursor, v0, Lovable, Storybook, Dovetail, LookerStudio, Mixpanel, FullStory, GitHub
BASED INLondon, UK · UK and EU citizenships
CURRENT · 2025 — NOWSonarSource · ImmunefiDeveloper tools and a Web3 marketplacePrincipal Product Design Consultant
2021 — 2024MDPIHead of UX Design
2014 — 2021OrangeLead Design Manager
2012 — 2014Sony Design Centre EuropeHuman Interaction Designer